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Mature Businessman

Reimagining Ray

Ray is a true motivator who believes that work should be purposeful and engaging. His contagious energy and out-of-the-box thinking pushes teams to new heights. Ray's latest initiative is using gamification principles like friendly competition and clear goal-setting to boost customer and employee satisfaction scores.

My Story

Reimagining Ray is the innovative and inspirational VP of Operations. At 47 years old, Ray has over two decades of experience driving operational excellence, but he's never lost his passion for challenging the status quo.


Ray is a true motivator who believes that work should be purposeful and engaging. His contagious energy and out-of-the-box thinking pushes teams to new heights. Ray's latest initiative is using gamification principles like friendly competition and clear goal-setting to boost customer and employee satisfaction scores.


His "Epic Results Challenge" has teams identifying creative ways to apply game mechanics like points, badges and leaderboards to operations. Ray believes this will tap into people's innate desire for achievement, providing an extra motivational spark. The goal is to enhance the customer experience while also making work more fun and rewarding for employees.


A true trailblazer, Ray constantly strives to reimagine and improve processes in innovative ways. He leads by example, embodying the curiosity, drive and passion he wants to instill across the organization. With Ray at the helm, the operations team is poised to reach new "epic" levels of performance and engagement.

The Results

The Case Study

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The Problem

Year over year, historically low guest satisfaction scores during summer months.

The Solution

  • Designed custom seasonal strategy to address customer needs

  • Infused Game Design Theories to activate and engage employees

  • Implemented enhanced communication and recognition strategies to inform, reinforce, and recognize employee efforts.

The Results

  • 70,000 leaders involved

  • Compared to same time last year:

    • Increased Guest Satisfaction by 1.7% in 90-days [considered breakthrough]

    • Increased Associate Engagement 3.9%

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